The client’s challenge
The primary objective of the collaboration was to build a scalable, secure, and fully localized mobile and web platform that effectively serves three distinct user groups: buyers, sellers, and real estate agents. Key features include integration of 3D property tours, a custom CRM system for real estate agents, and full integration with the Nafath platform – a widely used local real estate data exchange and transaction management system in Saudi Arabia – ensuring seamless data synchronization and process automation. The platform supports a fully Arabic interface with native right-to-left (RTL) navigation, requiring a comprehensive redesign of visual components and user flows to deliver a seamless, intuitive, and culturally authentic experience for local users.
Client relationship
Essensys was selected for their track record of agile delivery and their willingness to tailor the solution to the cultural and regulatory needs of the Saudi market.
What made us the right partner:
- Deep understanding of Saudi culture & regulations;
- Experience designing for Right-to-Left (RTL) languages;
- Agile and fast delivery.
Process & Steps
(RTL, Hijri calendar, multilingual)
Technologies
Key features by user profile
Agent search by district/area, rating, and reviews – Enables buyers to easily find trusted agents based on their location, ratings, and customer feedback.
Popular, new, and favorite listings – Advanced filters adapted to the cultural preferences and real estate trends specific to Saudi Arabia, helping buyers discover relevant properties.
3D property viewing – Interactive 3D tours that allow buyers to visualize properties remotely, gaining a better understanding before visiting in person.
Exploration page (list or map view) – Integration with Google Maps for easy navigation and property location awareness.
Access to all buyer functionalities – Sellers have full access to all features available to buyers, ensuring they can search agents, browse listings, and use advanced filters.
Ability to create and manage listings through the “My Listings” section – Sellers can add new property listings, update details, and manage their portfolio. They can also contact real estate agents directly via the platform to request 3D tours and other support services.
Personalized dashboard for listing creation – Agents benefit from a fully customized CRM that includes market analysis tools and cost estimations for properties, helping them manage listings more effectively and provide informed advice.
“My Listings” categorized as active, draft, for sale, sold, or deleted – Comprehensive management of property listings, allowing agents to organize and track each listing’s status easily.
Extended “More” section for review management, profile editing, certification uploads, and messaging center – A fully customizable agent profile page featuring the latest customer reviews, published listings, and direct communication tools.
Redirect to web platform for advanced features such as promotions and slot management – Agents receive leads from users who repeatedly view their listed properties, enabling targeted promotions through available advertising slots and banner placements.
Accurate geolocation – Integration with Google Address services combined with Saudi Arabia’s national postal IP system, ensuring precise location data and reliable address validation tailored to local standards.
Price estimations based on past and projected market trends – Dynamic property price evaluations using historical data and predictive analytics to assist users in making informed decisions.
3D property presentations – Integration with 3D Tour technology for enhanced and immersive 3D property visualization, providing a better and more engaging presentation experience.
Integration of local payment methods – Support for popular regional and international payment options such as MADA, Amazon Pay, Google Pay, and American Express, facilitating smooth and secure transactions.
Right-to-Left (RTL) interface with Arabic and English language support – A fully localized UI designed for native Arabic speakers with seamless switching between Arabic and English languages.
CRM system tailored for real estate agents – A dedicated customer relationship management system designed to meet the specific needs of real estate professionals, enhancing lead tracking and client management.
Design process and approach
Essensys adopted a user-centric, culturally-aware design process that ensured an authentic experience for the local market:
- Developed distinct user flows for each user type;
- Built UX design from scratch specifically for RTL reading direction;
- Conducted iterative prototype testing with local users to refine usability.
Key design elements
- Integration of multiple calendars, including the Hijri calendar;
- Redesigned iconography and visuals to support reversed navigation and cultural relevance.
Project impact
- Easy-to-use, culturally tailored experience;
- Fast access to certified agents & listings;
- Advanced features like 3D viewing & smart pricing.
- Fully integrated CRM;
- Organized listing management;
- Build trust with public reviews & certifications.
- A fresh, digital-first real estate solution;
- Full compliance with KSA laws;
- Increased transparency & trust between agents and users.
Testimonial
Essensys delivered a user-friendly and customizable platform that offered quick access to property data and real-time price estimates. The team managed the project well, delivered on time, and was responsive to the client’s requests. The team’s flexibility and adaptability stood out.
Co-Founder, Manzili
Conclusion
Manzili brings together strong technical skills with a deep understanding of local culture and regulation. It’s a blend of innovation, compliance, and user empathy, offering a scalable solution in a complex real estate market.
One of the most valuable parts of the project was building a fully Arabic interface, with native RTL support. This wasn’t just about translating content, we rebuilt entire user flows and visuals to deliver an experience that feels natural and familiar for native users.